3 ways to instantly improve your personal or business social media presence
As the social media stratosphere continues to increase in size it becomes increasingly difficult to stand out. With LinkedIn inhabiting more than 350 million active users* and Twitter boasting 302 million active monthly users* the need to become unique with your approach and message has never been more important than it is now.
Here are three simple ways you can make an improved impact to help leverage your personal brand or business.
Activity
Increased social activity is always going to be an obvious one. However overuse can lead to your messages and content becoming monotonous and stale. Understand where and when you need to post your content. Experiment with different days, times, images, taglines etc. Even using the same content but changing the images and heading can even improve your post’s results. You’re not always going to get it right the first time, so be prepared to diversify and experiment.
Creativity
Don’t be afraid to get creative. As the popularity of visuals continues to increase in the world of social media, you need to take the time to find or create the right images that will provide the impact you want. Use your imagination to find visuals that will literally say more than a thousand words. Again, don’t be afraid to stray outside the norm and let your inspiration flow. Use the likes of Instagram and Pinterest to gain insights and then take your own pictures or create them with Canva. “Creativity comes from a conflict of ideas,” Donatella Versace.
Personality
Probably one of the most important traits of social media. Personality arises from within and makes us who we are. Social media has provided us with the opportunity to express our personalities. Whether you’re posting from yourself or business, every message must possess character. This is what makes us unique and must be conveyed to your audience. After all, this is why individuals bond with their favourite people or brands, because they can connect on different levels.