Facebook isn't done yet..

There's no denying that Facebook has become a social media marketing powerhouse. It's inundated increase in users per day is beyond belief.

The platform now has more than 1.79 billion users, with close to 1.2 billion of them logging in daily. Compare that to the next biggest social network of the moment, Instagram - they're seeing 600 million monthly active users, with 300 million per day.

It's for this reason marketers and businesses should be looking to get their Facebook marketing efforts in order. It's important to remember that findings can not always be applied to different industries and target markets. You have to find what works best for you and your business and what is relevant to your consumers.

BuzzSumo recently analysed more than 800 million Facebook posts from 2016 to determine the key elements that are driving more shares, likes and comments. 

The research may have been conducted while focussing on the US markets, however it's hard to ignore these stats. Don't be afraid to try new things, most times the process can be trial and error. But don't underestimate how much time people are actually spending on social networks.