Exactly! I think sometimes businesses think they need to have a detailed plan and road map of everything they want to put out there on social media. That's not the case. The idea of social media marketing is to give your business a personality and an identity. Yes, a plan helps but it doesn't mean you can't be flexible.

I spoke to an associate earlier today and he mentioned that they have been hung up on trying to make the perfect and polished piece of content. My response to him was, don't be afraid to be reactive and spontaneous. If there's something relevant that you want people to know, then just grab a phone and record it in your office. Just because you used a camera phone and filmed it in your office doesn't mean your reputation as a business will diminish.

As long as what you're saying is valuable and helpful to your target market, that's what will determine your worth. You must want to build trust with your consumers and develop an emotional connection, and being personable and instinctive can help you and your business convey this.

We're due to have a BoffinBulb with this associate I mentioned, and talk through some ideas of how being impromptu and creative can help develop a strong consumer link. We're always happy to help and offer advice that businesses can implement right away and see the difference.