Your customers are looking. Can they find you?
They're scrolling social feeds, searching Google and, more and more, asking AI. If you're not showing up there, you're handing customers to your competitors. We make sure you show up, stand out and get chosen.
Human first. AI-assisted. Always checked.
- A firm with 200+ five-star Google reviews
- A practice that posts helpful tax tips every week
- One often recommended on local forums
From local heroes to household names, we've helped them get seen
- P&O Cruises
- Liverpool Victoria
- CMR Surgical
- Clarence Court Eggs
- Installer Magazine
- Broadfix
- Kanesbury Care
- Amirez Developments
- 1st for Floors
- The Boathouse, Hythe
Being good at what you do isn't enough any more.
The way people find businesses has changed more in the last two years than in the last twenty. AI now answers questions before anyone clicks a link. If the internet doesn't talk about you, AI won't either.
of consumers now use AI tools like ChatGPT to find local business recommendations, up from 6% a year earlier.
Source: BrightLocal, Local Consumer Review Survey 2026 (1,002 US adults, Feb 2026)fewer clicks go to the number one Google result when an AI Overview appears above it.
Source: Ahrefs, 300,000-keyword study, Feb 2026of UK adults say they often see AI summaries in their search results. Around 30% of searches now show one.
Source: Ofcom, Online Nation 2025 (Dec 2025)Three things we hear every week.
- "We post on social, but nothing happens." Activity isn't the same as results. Posting without a plan is shouting into a busy room.
- "We used to get enquiries from Google. Now it's gone quiet." AI answers are taking clicks that used to come to you. You need to be the source they quote.
- "I know my stuff, but nobody knows me." Your expertise is stuck in your head. LinkedIn is where it should be working for you.
Social media and content are your AI reputation.
AI tools don't make recommendations out of thin air. They build a picture of you from everything they can find: your website, your reviews, your social posts and videos, what people say on forums, and what you share on LinkedIn.
That's why we put social and content at the heart of everything. Every helpful post, review and article is another reason for Google and AI to put you forward. Pew Research Center, July 2025 found Wikipedia, YouTube and Reddit are the most-cited sources in Google's AI summaries: the conversation matters.
Everything you need to be seen, and chosen.
Social media is where we started, and it's still our speciality. AI visibility is the newest piece of the puzzle and the one most businesses are missing. Pick one service or join them all up.
Social Media Marketing
Posting into the void? We plan, create and manage social content that gets people talking, and buying.
AI Visibility
When people ask ChatGPT, Gemini or Google's AI for a recommendation, we make sure your name comes up.
SEO
Page two of Google is where websites go to be forgotten. We fix that, from technical health to content that ranks.
LinkedIn & Personal Brand
You're the expert. We make sure people know it, with thought leadership and done-for-you personal branding.
Education & Training
Want to do it yourself? We'll teach you and your team social, SEO, AI tools and LinkedIn, in plain English.
Not sure where to start?
Take our 60-second quiz and find out how visible your business really is to Google and AI tools.
Take the AI visibility quizYou don't want posts. You want customers.
“People don't want to buy a quarter-inch drill. They want a quarter-inch hole.” Theodore Levitt said it decades ago and it's still true. Here's what our work actually means for you.
Robots do the legwork. Humans make the calls.
We use AI to speed up the boring bits: research, first drafts, data crunching. That makes us faster and keeps your costs down. But nothing goes out until a real person has checked it, improved it and approved it. That's what "human in the loop" means, and we don't skip it. Ever.
You brief us
A real conversation with a real boffin about your goals, customers and voice.
HumanAI does the legwork
Research, competitor checks, first drafts and data analysis, done in a fraction of the time.
AI-assistedA boffin checks it
Every fact checked, every word edited, every idea sense-checked by an expert.
HumanYou approve it
Nothing goes live without your thumbs up. Your brand, your call.
HumanLess time on grunt work means more of your budget goes on strategy and results.
Audits, content plans and reports turned around faster, without cutting corners.
Human-checked. No unreviewed AI content ever goes out with your name on it.
Old rules. New tools.
The channels have changed. Human nature hasn't. These principles guide everything we do, whether it's a TikTok or an AI audit.
“People don't want to buy a quarter-inch drill. They want a quarter-inch hole.”
Theodore Levitt, Harvard Business School
“Content is king.”
Bill Gates, 1996
“Fish where the fish are.”
Every marketer's grandad
“People buy from people they know, like and trust.”
The oldest rule in sales
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.”
Attributed to John Wanamaker
“Make it simple. Make it memorable. Make it inviting to look at.”
Attributed to Leo Burnett
Your local digital boffins.
We're based at Trinity 5 in Bournemouth and work with businesses across Poole, Christchurch, Dorset and Hampshire. Coffee in person beats a video call any day (although we do those too).
- Bournemouth
- Poole
- Christchurch
- Wimborne
- Ferndown
- Ringwood
- The New Forest
- Dorset
- Hampshire
The numbers behind the noise.
We read the industry reports so you don't have to. Plain-English takeaways, with every number linked to its source.
AI is answering your customers' questions. Here's how to be in the answer
AI summaries are taking clicks from normal search results. What the latest research from Pew, Ahrefs and Ofcom means for your business, and what to do about it.
Read it
45% of people now ask AI for local recommendations. Is your business on the list?
BrightLocal's 2026 survey found AI tools jumped from 6% to 45% as a source of local business recommendations. What it means for local businesses in Dorset and Hampshire.
Read it
Why LinkedIn thought leadership beats another sales brochure
Edelman and LinkedIn's research shows 73% of B2B buyers trust thought leadership more than marketing materials. Here's how to use that on LinkedIn.
Read itQuestions people ask us
What does Digital Boffins do?
We're a digital and AI marketing agency in Bournemouth. We help businesses get found and chosen on social media, in Google search and in AI assistants like ChatGPT, through social media marketing, AI visibility, SEO, LinkedIn thought leadership, personal brand management and training.
What is AI visibility?
AI visibility is how often, and how well, AI tools like ChatGPT, Google's AI Overviews, Gemini, Copilot and Perplexity mention and recommend your business when people ask them questions. It's sometimes called GEO (generative engine optimisation) or LLM visibility.
Do you use AI to do the work?
We use AI to speed up research, drafting and analysis, which keeps our costs (and your bills) down. But every piece of work is checked, edited and approved by a real person before it goes anywhere. Human first, always.
Which areas do you cover?
We're based in Bournemouth and work with businesses across Poole, Christchurch, Wimborne, Ferndown, Ringwood, the New Forest and the wider Dorset and Hampshire area. We also work with clients elsewhere in the UK remotely.
Can you guarantee we'll appear in ChatGPT or on page one of Google?
No, and be wary of anyone who does. Nobody controls those results. What we can do is fix the things that make you hard to find and recommend, and track your visibility so you can see progress.
Ready to be the business AI recommends?
Book a free, no-pressure AI visibility check. We'll show you where you show up, where you don't, and what to fix first.